Founders Notes
Real-time reflections on building a business and a self-respecting life from the ground up. Lessons, pivots, breakdowns and quiet rebuilds—written in the thick of it.
These are the journal entries I never planned to publish—until I realised they were the most honest part of my story.
Written during burnout, career pivot, and PMDD recovery, these reflections document the messy middle of becoming. I share them not as polished PR but as proof that clarity, purpose, and resilience are forged in real time.
If you're here looking for the human behind the business—this is where she lives.
Raw. Reflective. Still building.
Dear Black People Who Ask Me, “Where Are the Black People in Australia?” — This Is the Answer
Why aren’t there more Black people in Australia?
It’s a question I’ve been asked many times — often by friends and family in the UK who’ve never actually been here. The assumption is usually that our absence reflects deeper racism. But the truth is more complex.
In this piece, I unpack the history behind Australia’s demographics, the impact of the transatlantic slave trade, and why our small numbers here say more about colonial systems than about belonging. This is a love letter to clarity, context, and the strength of the modern Black Australian community.