Founders Notes: Journal
Real-time reflections on building a business and a self-respecting life from the ground up. Lessons, pivots, breakdowns and quiet rebuilds—written in the thick of it.
These are the journal entries I never planned to publish—until I realised they were the most honest part of my story.
Written during burnout, career pivot, and PMDD recovery, these reflections document the messy middle of becoming. I share them not as polished PR but as proof that clarity, purpose, and resilience are forged in real time.
If you're here looking for the human behind the business—this is where she lives.
Raw. Reflective. Still building.
Hurt People, Hurt People — And The World Keeps Bleeding
History doesn’t stay in the past — it walks into the room with you.
I’ve seen it in the way my British accent has landed heavier than my Blackness, triggering centuries-old resentments I had no part in creating. I’ve felt it living among Jewish South Africans in Australia, watching global conflicts unfold, and reflecting on the uncomfortable truth: people who have suffered the worst of humanity often go on to inflict harm themselves.
From Ghana to Britain, from Rome to Brazil, from South Africa to Australia, this is my deeply personal look at how colonialism, the Holocaust, slavery, and modern geopolitics are all bound by the same repeating cycle — hurt people hurting people — and why it has to stop.