
Founders Notes: Journal
Real-time reflections on building a business and a self-respecting life from the ground up. Lessons, pivots, breakdowns and quiet rebuildsβwritten in the thick of it.
These are the journal entries I never planned to publishβuntil I realised they were the most honest part of my story.
Written during burnout, career pivot, and PMDD recovery, these reflections document the messy middle of becoming. I share them not as polished PR but as proof that clarity, purpose, and resilience are forged in real time.
If you're here looking for the human behind the businessβthis is where she lives.
Raw. Reflective. Still building.

Slavery Never EndedβThey Just Gave It a New Name
We were promised freedom. What we got was a life of labour dressed up as success.
Wage slavery doesnβt wear chainsβit wears a name badge, a tax file number, and a promotion that keeps you just hopeful enough to stay.
This blog unpacks how the modern economy keeps us dependentβand how to begin the quiet, radical work of breaking free.