Founders Notes: Journal

Real-time reflections on building a business and a self-respecting life from the ground up. Lessons, pivots, breakdowns and quiet rebuilds—written in the thick of it.

These are the journal entries I never planned to publish—until I realised they were the most honest part of my story.

Written during burnout, career pivot, and PMDD recovery, these reflections document the messy middle of becoming. I share them not as polished PR but as proof that clarity, purpose, and resilience are forged in real time.

If you're here looking for the human behind the business—this is where she lives.

Raw. Reflective. Still building.