Founders Notes: Journal

Real-time reflections on building a business and a self-respecting life from the ground up. Lessons, pivots, breakdowns and quiet rebuildsโ€”written in the thick of it.

These are the journal entries I never planned to publishโ€”until I realised they were the most honest part of my story.

Written during burnout, career pivot, and PMDD recovery, these reflections document the messy middle of becoming. I share them not as polished PR but as proof that clarity, purpose, and resilience are forged in real time.

If you're here looking for the human behind the businessโ€”this is where she lives.

Raw. Reflective. Still building.