Founders Notes: Journal
Real-time reflections on building a business and a self-respecting life from the ground up. Lessons, pivots, breakdowns and quiet rebuilds—written in the thick of it.
These are the journal entries I never planned to publish—until I realised they were the most honest part of my story.
Written during burnout, career pivot, and PMDD recovery, these reflections document the messy middle of becoming. I share them not as polished PR but as proof that clarity, purpose, and resilience are forged in real time.
If you're here looking for the human behind the business—this is where she lives.
Raw. Reflective. Still building.
Hurt People, Hurt People — And The World Keeps Bleeding
History doesn’t stay in the past — it walks into the room with you.
I’ve seen it in the way my British accent has landed heavier than my Blackness, triggering centuries-old resentments I had no part in creating. I’ve felt it living among Jewish South Africans in Australia, watching global conflicts unfold, and reflecting on the uncomfortable truth: people who have suffered the worst of humanity often go on to inflict harm themselves.
From Ghana to Britain, from Rome to Brazil, from South Africa to Australia, this is my deeply personal look at how colonialism, the Holocaust, slavery, and modern geopolitics are all bound by the same repeating cycle — hurt people hurting people — and why it has to stop.
Dear Black People Who Ask Me, “Where Are the Black People in Australia?” — This Is the Answer
Why aren’t there more Black people in Australia?
It’s a question I’ve been asked many times — often by friends and family in the UK who’ve never actually been here. The assumption is usually that our absence reflects deeper racism. But the truth is more complex.
In this piece, I unpack the history behind Australia’s demographics, the impact of the transatlantic slave trade, and why our small numbers here say more about colonial systems than about belonging. This is a love letter to clarity, context, and the strength of the modern Black Australian community.
The Power of Problems: What Prison Break Taught Me About Struggle, Strength, and Faith
This is not a motivational post—it’s a survival one.
A deeply personal reflection on struggle, grief, growth, and why your biggest problems might be the beginning of your greatest life. From Prison Break to Norman Vincent Peale and personal loss, this is your reminder: problems are proof you’re alive—and that your story isn’t over yet.
How Do You Keep a Job When You Suffer from Life-Debilitating PMDD? 15 Tips for PMDD Survival
Living with PMDD means navigating a mental, emotional, and physical storm nearly half the month—while still being expected to perform at work like everything’s fine. In this article, I share what PMDD really feels like, how it’s shaped my life and career, and the 15 tools I use to manage the worst days. From cycle syncing to supplements, radical rest to cold ocean swims, this is my honest guide to surviving PMDD while holding onto your job, your peace, and your sense of self.
Slavery Never Ended—They Just Gave It a New Name
We were promised freedom. What we got was a life of labour dressed up as success.
Wage slavery doesn’t wear chains—it wears a name badge, a tax file number, and a promotion that keeps you just hopeful enough to stay.
This blog unpacks how the modern economy keeps us dependent—and how to begin the quiet, radical work of breaking free.
When My Body Tenses, My Mind Awakens: Living and Creating Through PMDD
This post shares my real, raw experience of living and working with PMDD—Premenstrual Dysphoric Disorder. From deep body tension and sensory overwhelm to sudden bursts of clarity and creativity, I write this as a reminder to myself and others: you’re not imagining it. You’re not broken. You’re navigating something powerful and often invisible. I also share a free resource I created—The Soften Protocol—a gentle ritual to help ground yourself during the hardest days.